Cybersecurity: A key pillar for a 360° digital experience

According to a report by Kaspersky (a Russian company specializing in cybersecurity) in Latin America, during 2023, there were more than 3.2 million attacks per day, i.e. almost 38 per second. 

In this context, embedding each digital project with a cybersecurity perspective from the very moment of planning is no longer an option. 

It is to take care of the reputation of the business, the privacy of customer data and even the future of the organization.

Particularly in these times, when data is the fundamental raw material for companies that want to grow, provide good experiences, optimize their operations and make the best possible decisions, and when the cloud has arrived to change the rules of the game. In this sense, the organization’s perimeter has been breached and the “attack surface” has been extended to practically any device in the world that connects to our network.

Cybersecurity can no longer be looked at as a watertight project that is “attached” to implementation initiatives. It must be in the DNA of every initiative. From the deployment of a cloud service to the migration of a data center to the cloud, to the launch of a digital product must be reinforced in all solutions that are already deployed.

The first step: knowing where we stand in terms of cybersecurity

Historically, companies adopted a sort of reactive strategy: they only invested in cybersecurity after an incident occurred. 

This approach has no place today: all organizations are exposed. Many of them have already been hacked. Even without knowing it, because attacks are becoming more and more targeted and sophisticated.

That is why having a cybersecurity strategy at the organizational level is key to prevent cyber threats, mitigate risks and protect sensitive data. 

The starting point to achieve this is to understand where you stand. For this reason, a comprehensive survey is important. This should analyze the security posture, vulnerabilities, access, permissions and service configurations, among many other aspects. From this information, you get a clear picture of what the potential risks are and how they can be mitigated.

Barriers to a cyber-secure strategy

There are numerous barriers that organizations often face when it comes to mapping out their cybersecurity strategies. One of the main ones is the lack of talent with specialized skills. Another is the lack of support from senior management. In a way, it is logical: the issue is not part of the core of their business or, at least, it seems not to be: a security incident could have significant repercussions in terms of financial, reputational and customer losses.

There is also a false perception that the cloud is secure in itself, that it is enough to sign up for the service to be protected. In reality, however, the major providers are proposing shared responsibility schemes. A matrix in which the provider guarantees security up to a certain level. After that point, it is the customer’s responsibility.

The main barriers are usually of a cultural nature, despite the importance of the issue and the negative impact it could have on the business, it is still sometimes neglected in the priority lists of organizational leaders.

For all these reasons, companies need expert guidance and a strategic view. A technology partner may help them along this journey, since it is able to see not only what is happening at the moment, but also the threats and emerging technologies to mitigate them.

End-to-end cybersecurity

A data privacy violation, an attack that affects the continuity of systems, or a vulnerability that becomes public knowledge, are circumstances that can directly affect the survival of the business.

On the contrary, with a good cybersecurity strategy, it is possible to anticipate these attacks and mitigate risks. Even when an incident occurs, you gain the ability to respond quickly, before its impact spreads.

Conclusions

Cloud cybersecurity knowledge is still being developed. This is happening while some cultural and technological debts associated with cybersecurity at the perimeter persist.

But we live in an era in which business depends on data, applications and infrastructure being well taken care of. A cybersecurity strategy becomes imperative and must be comprehensive, covering all access points, assets and all layers of the organization.

Conventional wisdom teaches us that “better safe than sorry”. Cybersecurity strategies are completely in line with this concept. 

To accompany you, at Nubiral we designed a cybersecurity offer that integrates with the rest of our vertical proposals to provide our customers with a 360º digital experience.

Would you like your organization to start being better protected against cyber threats? Our experts are waiting for your contact: Schedule your meeting!

You might be interested in: 

Whitepaper • Cybersecurity in your company: The 360º digital solution from Nubiral

Blog • Cybersecurity: Key Pillar for a 360º Digital Experience

eBook • Cloud 4.0: A phenomenon in exponential growth