According to a report by Kaspersky (a company specializing in this field) in Latin America, during 2023, there were more than 3.2 million daily cyberattacks, which means almost 38 per second.

In this context, embedding cybersecurity considerations into every digital project from the outset is no longer an option.

It’s about safeguarding the business’s reputation, the privacy of customer data, and even the organization’s future.

Particularly in these times when data is the fundamental raw material for companies looking to grow, deliver great experiences, optimize operations, and make the best possible decisions, and when the cloud has changed the rules of the game. In this sense, the organization’s perimeter has been broken, and the “attack surface” has expanded to practically any device worldwide that connects to our network.

Cybersecurity can no longer be viewed as a standalone project “tacked on” to implementation initiatives. It must be ingrained in the DNA of every initiative. From deploying a cloud service to migrating a data center to the cloud, launching a digital product, and, of course, reinforcing all deployed solutions.

The first step: understanding where we stand in terms of cybersecurity.

Historically, companies adopted a kind of reactive strategy: they only invested in cybersecurity after experiencing an incident.

This approach has no place today: all organizations are exposed. Many of them have already been breached. Even without knowing it, because attacks are becoming increasingly precise and sophisticated.

Therefore, having an organizational-scale cybersecurity strategy is key to preventing cyber threats, mitigating risks, and safeguarding sensitive data.

The starting point to achieve this is to understand where you stand. Therefore, comprehensive assessment is important. This should analyze security posture, vulnerabilities, accesses, permissions, and service configurations, among many other aspects. From that information, you get a clear picture of potential risks and how they could be remedied.

Barriers to a cybersecurity strategy

There are numerous barriers that organizations often face when crafting their cybersecurity strategies. One of the main ones is the lack of talent with specialized skills. Another is the lack of support from top management. In a way, it’s logical: the issue is not part of the core of their business or, at least, it seems not to be: a security incident could have significant repercussions in terms of financial, reputational, and customer losses.

There is also a false perception that the cloud is inherently secure, that simply subscribing to the service is enough to be protected. But, in reality, major providers propose shared responsibility schemes. A matrix in which the provider guarantees security up to a certain level. From that point on, it’s the customer’s responsibility.

The main barriers are often cultural, despite the importance of the issue and the negative impact it could have on the business, sometimes it still remains relegated in the organizational leaders’ priority agendas.

For all these reasons, companies need expert guidance and a strategic outlook. A technology partner can accompany them on this journey. Since they are able to see not only what is happening at the moment but also emerging threats and technologies to mitigate them.

End-to-end cybersecurity

A breach of data privacy, an attack that affects system continuity, a vulnerability that becomes public knowledge… These are circumstances that can directly affect the business’s survival.

On the contrary, with a good cybersecurity strategy, it is possible to anticipate attacks and mitigate risks. Even when an incident occurs, the ability to respond quickly is gained, before its impact spreads.

Conclusions

Knowledge about cybersecurity in the cloud is being built. This happens while some cultural and technological debts related to cybersecurity at the perimeter persist.

But we live in an era where business depends on data, applications, and infrastructure being well cared for. A cybersecurity strategy becomes imperative and must be comprehensive, covering all access points, assets, and all layers of the organization.

Popular wisdom teaches us that “prevention is better than cure”. Cybersecurity strategies are completely in line with this concept.

To support you, at Nubiral we have designed a cybersecurity offering that integrates with the rest of our vertical propositions to provide our clients with a 360º digital experience.

Would you like your organization to start being more protected against cyber threats? Our experts are waiting for your contact: Schedule your meeting now!