Consumer habits have changed. The media and entertainment industry had to adapt in order to survive, but without the help of data, analytics and artificial intelligence this would not have been possible.
While this is just the beginning, there is still a long way to go and much to evolve in terms of the impact that technologies can have on media and entertainment.
In this paper we will learn how this industry has evolved, what are its trends and what is the perspective for the future.
Index:
- Introduction: media and entertainment as pioneers in digitalization.
- The first step: technological and cultural adaptation.
- Three trends of the near future.
- Social media and new monetization strategies.
- A look at a slightly distant future.
- Conclusions.