Data & Innovation • Retail • Microsoft
Cognitive chatbot with GenAI for operational documentation interpretation
Conversational assistant with NLP for document queries, reducing search times by 35% and standardizing critical processes.
About the client
A leading retailer in Colombia with an extensive network of physical stores and a strong e-commerce channel.
Specializing in appliances, technology, home goods, and consumer products, it stands out for its value proposition focused on competitive prices, constant promotions, and an omnichannel shopping experience.
Its operations combine logistical efficiency, customer service, and intensive use of digital platforms to improve accessibility and service quality.


Needs
The client sought to automate document management and streamline the consultation of internal procedures by branch employees.
The goal was to reduce the time spent resolving operational inquiries, standardize process execution criteria, and free staff to focus on strategic tasks.
To achieve this, a Generative Artificial Intelligence (GenAI)-based solution was required, capable of answering questions about internal documents in natural language.
Solution
Nubiral designed and implemented a Proof of Concept (PoC) using cognitive services and GenAI on Azure.
The solution consisted of a conversational chatbot accessible via web application or Microsoft Teams, trained to interpret multiple formats (Word, Excel, PDF, PowerPoint, and flowchart images) related to price remarking processes.
Document ingestion is performed through an API, ensuring a secure and controlled approach to information.
Results
The solution significantly reduced the time dedicated to resolving internal inquiries.
It enabled the standardization of process evaluation across all branches, improving operational consistency.
In addition, human resources were freed to focus on higher-value strategic tasks.
The platform is scalable and has the potential to be implemented in other areas, expanding its positive impact within the organization.
