After years of technological procrastination, the COVID-19 pandemic accelerated an inevitable process: the digital transformation of banking.
Pressured by the fact that customers could not physically approach the branches as a result of the multiple restrictions imposed since 2020, companies in the sector decided to make themselves available to their consumers.
The fundamental thing about this process is that the customer has changed. The current consumer cannot be made to wait in endless lines to complete a procedure that could easily be carried out on a telephone. Digital life stimulates the new generation of consumers: they know what they want and they want it now.
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