Data & Innovation • Media & Entertainment • Microsoft
Editorial automation with Generative AI and Azure AI Foundry
Discover how one of Latin America’s most influential newspapers automated its production workflow, accelerated content delivery by 30%, and reduced operating costs by 20% with an intelligent solution built on Microsoft Azure AI Foundry.
The Challenge: Balancing Digital Agility with Print Rigor
In the fast-paced world of news, one of the region’s largest media conglomerates faced a critical disconnect: while its digital operation published quickly, adapting that content for print editions remained a slow, manual, and error-prone process.
Manual and repetitive tasks: Journalists and editors spent valuable hours cutting text, rewriting headlines, adjusting tone, and processing images to meet strict print formatting requirements.
Slow production workflows: Manual processes delayed print deadlines and reduced the ability to react to breaking news.
Editorial inconsistency: Manual adaptation made it harder to maintain a uniform tone and style across printed editions.
High operating costs: Time spent on non-strategic tasks became a significant burden, limiting focus on investigative journalism.
An intelligent editorial copilot to automate and optimize workflows
Nubiral developed an end-to-end AI solution that acts as a “copilot” for the editorial team. The tool automates more than 40% of manual steps, transforming digital articles into perfectly formatted, print-ready content.
Smart Text Transformation
Using a chain of advanced Azure OpenAI language models, the solution restructures articles, generates multiple headline and subtitle options, and produces concise versions aligned with the newspaper’s style guide. A secondary validation model compares the original article with the generated one for efficient editorial review.
Image Processing and Contextualization
An Azure Computer Vision pipeline automatically crops images, identifying the most relevant elements for print format. Additionally, a multimodal model analyzes each photo in the article’s context and generates precise, coherent captions.
Content Validation and Auto-Adjustment
The system is trained to respect editorial rules and print character limits. If the generated text exceeds available space, it automatically regenerates a shorter version without losing the story’s core meaning.
The power and governance of Azure AI Foundry
The solution is fully cloud-native and built on Azure AI Foundry, leveraging its advanced capabilities to ensure enterprise-grade performance, security, and governance.
Benefits of the solution
Model customization and evaluation
Multi-layer prompt engineering tailored to the client’s style guide.
"Grounding" detection
Ensuring all summaries and generated texts remain faithful to the original article, avoiding “hallucinations” or bias.
Governance and monitoring
Using Azure ML and Azure Monitor for full transparency on model performance, accuracy, and decision-making.
Cost optimization
A serverless infrastructure with Azure Functions scales dynamically, running workloads only when needed.
Multimodal capabilities
Integration of text and vision models for end-to-end automation of both written and visual content.
Efficiency, quality, and strategic value for the newsroom
The implementation of this editorial copilot not only streamlined workflows but also delivered measurable business impact.
30% faster production and closing of print editions.
20% reduction in operating costs tied to manual content adaptation.
Over 40% of editorial workflow manual steps fully automated.
Additional benefits
Focus on value-driven journalism: Journalists and editors dedicated more time to investigation and content strategy.
Improved consistency and quality: Automation ensured uniform application of editorial standards across the publication.
Higher productivity and team morale: Repetitive tasks were eliminated, increasing motivation within the newsroom.
Safeguarding Journalistic Integrity with Responsible AI
The project was developed in strict alignment with Microsoft’s Responsible AI principles. Editors retain full control over final outputs, with transparent mechanisms to review model decisions and compare generated content with originals. Privacy and compliance with regulations such as GDPR are guaranteed through Azure Key Vault and Azure Security Center.
Is your content production workflow ready for the AI era?
The gap between digital speed and traditional processes can limit your growth.
At Nubiral, we design tailor-made AI solutions that integrate seamlessly into your workflows, automate complex tasks, and free your team to focus on what truly matters: quality and strategy.
