Innovation and technology nurture each other.

We harness the power of data for better decision making within an innovative organizational culture, through our team of Data Architects, Data Scientists and Data Engineers.

This evolves into gigantic volumes of data, which using the tools provided by the cloud allows us not only to improve its analysis but also to implement Machine Learning and AI to increase business intelligence.

Intelligent Forecasting

AI solution that allows the forecasting of business events in advance in order to plan improvements and actions that optimize results.

Data Lakes

Business analysis, manage diverse data sources, and achieve a better understanding of the world through these centralized repositories.

Master Data Optimization

The Master Data Optimization solution uses Machine Learning to automate the creation, remediation and continuous maintenance of master databases.

HealthBot

Virtual health channel that uses cognitive technologies such as artificial intelligence, in order to optimize and speed up the times of health institutions.

Generative AI

Discover the technological disruption that allows you to take your business to a new level and achieve maximum productivity.

Intelligent Automation

Robotic Process Automation (RPA) and Artificial Intelligence that empower a rapid automation of end-to-end business processes and accelerate digital transformation.

Nubiral Cognitive AI Bot

Virtual conversational assistant based on Artificial Intelligence (AI) that enables real-time file processing.

Intelligent Document Processing

An AI solution that allows extracting information from documents and incorporating it into an automatic process, using OCR technology.

Expert help to manage infrastructure and data

This important Argentine energy company chose Nubiral to obtain high-level support for its Oracle solutions and an advanced monitoring system for its critical IT assets.

Read more

Optimal infrastructure monitoring with Zabbix

A single platform and a single visualization to gain efficiency when managing the more than 1,600 devices of this energy company with a solid presence in Latin America and more than 100 years in the industry.

Read more

Modernizing DevOps to take agility to the next level

This leading Colombian company in the hydrocarbon transportation and logistics industry is now able to respond quickly to the demands of a fast-moving market.

Read more

New data platform with analytics and machine learning

The implementation of Microsoft Fabric enables this company in charge of coordinating the generation, transmission and distribution of power in Argentina to capitalize on the value of its data and even generate new monetization alternatives.

Read more
Blog

Generative AI in Oil & Gas: 5 highly complex use cases

Key applications of this new technology that contribute sustainably to the progress of the sector.

Read more
eBooks

Banking & Fintech: How to integrate GenAI in fraud detection

A guide for financial firms to discover the power of this new technology to optimize their fraud detection strategies.

Read more
Papers

Banking and Fintech: How to get value from emerging technologies?

A guide for companies to start capitalizing on their investments in new technologies now.

Read more
Whitepapers

Machine learning recommender systems in digital media companies

Advances in machine learning enable digital media companies to improve their recommender systems and optimize user experience.

Read more

Learn about our architecture that combines at least one public and one private cloud to deliver the highest levels of scalability, flexibility, and performance.

Deployment of AWS Control Tower and migration of services to Openshift

A major bank needed to migrate its workloads to the cloud and decided to rely on Nubiral for the initial configuration in AWS.

Read more

Application modernization by migrating to the AWS cloud

Migration to the AWS Cloud at Telecom Argentina, modernizing obsolete applications with a focus on operational excellence.

Read more

Modernization of multimedia content with AWS Migration

Successful migration to AWS cloud to modernize Claro Video’s multimedia content infrastructure.

Read more

Migration to AWS by a major Japanese automobile company

The smooth migration of Toyota to AWS unleashes performance, cost efficiency, and user satisfaction.

Read more
Blog

EC2 & AWS: Powering business in the cloud

A tool that offers flexibility, scalability and efficiency, and could become the keystone to take your business to a new level.

Read more
eBooks

Cloud 4.0: A phenomenon in exponential growth

A tour of the main opportunities that arise from a correct and timely migration of workloads to the cloud, and the trends that are being visualized in the cloud universe.

Read more
Papers
04 October , 2022

Cloud 4.0: A phenomenon in exponential growth

A tour of the main opportunities that arise from a correct and timely migration of workloads to the cloud, and the trends that are being visualized in the cloud universe.

Read more

Application migration, optimization, efficiency, security, analytics and implementation services, with the aim of simplifying and accelerating the adoption of the latest IT trends in the market.

Planning and Consulting

  • Evaluation and Planning
  • Adoption Strategy Consultancy

Test

  • Test Automation

Execution

  • Design and implementation of CI/CD Pipeline
  • Automation and implementation of processes

App Dev

  • Code (JavaScript, Go, Python)

Development to integrate Gala chatbot into the CloudGuru educational platform

The client needed to evolve their Gala chatbot so that end users could consume information from their centralized documentation platform.

Read more

Migration of CI/CD to Github

Important bank in Colombia migrates from GitLab to GitHub Enterprise and trains its staff for efficient adoption.

Read more

Migration of CI/CD to Github

Migration and Configuration of GitHub Enterprise Server for a major financial group, focused on modernizing its on-premise CI/CD structure.

Read more

Telecommunications modernization with AWS technologies

A leading telecommunications company modernizes its applications to respond more quickly and agilely to market changes.

Read more
Blog

GitHub: Features for fintech web application development

This powerful tool constitutes a complete ecosystem that boosts efficiency and collaboration in all aspects of the software development cycle.

Read more
eBooks

Agile & DevOps

A review of the meanings of each of these concepts, how they integrate with each other and what benefits they bring.

Read more

We scale to environments with thousands of items monitored simultaneously.
We also capture data of systems and applications over time to make proactive decisions and to anticipate disruptions in business services.

  • Zabbix Architecture and Implementation
  • Data & Analytics Monitoring

Implementation of monitoring solution with Zabbix

Private bank implements comprehensive Observability solution with Nubiral to optimize and gain greater visibility of its Infrastructure health.

Read more

Implementation of OpenSearch

Improving data observability and security at a major bank with AWS OpenSearch.

Read more

Implementation of OpenSearch

One of the leading banks in Chile utilizes the most advanced AWS services to work on the ingestion, storage, detection, and predictive models of data from cybersecurity intelligence sources.

Read more

Monitoring solution upgrade using Zabbix

Migration of monitoring tool to an automated system for host discovery, dashboards, and scalability over time.

Read more
Blog

Why should companies implement observability solutions?

In addition to anticipating and preventing IT infrastructure problems that impact the business, this strategy is key to boosting the user experience.

Read more
eBooks

Compliance: the evolution of monitoring

A key paradigm for anticipating and solving problems in increasingly complex IT infrastructures.

Read more
Whitepapers

OpenSearch and its log agents

OpenSearch is a comprehensive solution for centralizing and analyzing logs from various sources, ideal for managing complex IT scenarios.

Read more

We help innovate by preparing our clients against current cyber threats.

We fulfill the responsibility of protecting data to maintain trust and comply with regulations.

  • Cloud Assessment & Consulting
  • Security Frameworks & Best Practices
  • Penetration Testing
  • Cloud Security
  • Governance, Risk & Compliance
  • DevSecOps
Blog

Cybersecurity: A key pillar for a 360° digital experience

Mitigating risks linked to cyberattacks and protecting data is essential to survive and lead in the current era of digital transformation.

Read more
Whitepapers

Cybersecurity in your company: The 360º digital solution from Nubiral

How to develop a cybersecurity plan? Which are the main threats? Which are the best and most modern technologies to face these threats?

Read more

Why should companies implement observability solutions?

In addition to anticipating and preventing IT infrastructure problems that impact the business, this strategy is key to boosting the user experience.

Read more

Generative AI in Oil & Gas: 5 highly complex use cases

Key applications of this new technology that contribute sustainably to the progress of the sector.

Read more

Data augmentation in images: Uses and benefits

The strategy of creating synthetic data, known as data augmentation in images, is key to obtaining the maximum added value from computer vision.

Read more

Build and scale Generative AI applications with Amazon Bedrock

Organizations that need to build and scale Generative AI applications quickly and efficiently have an ally in the Amazon Bedrock managed service.

Read more

Banking & Fintech: How to integrate GenAI in fraud detection

A guide for financial firms to discover the power of this new technology to optimize their fraud detection strategies.

Read more

Transform your business with the power of Azure OpenAI Service

How to quickly and easily create your own Copilot and Generative AI applications.

Read more

GenAI use cases with Amazon Bedrock

Discover the potential of digital transformation with Generative AI.

Read more

MLOps: powering the value of machine learning

A comprehensive guide to MLOps, a key discipline that guarantees the success of Machine Learning (ML) projects in organizations.

Read more

Connect+ is a great tool to incorporate knowledge and stay up to date with the latest technological developments.

Access new innovative audiovisual content, quickly and easily. Explore and get to know the technological universe in a different and agile way!

Machine learning recommender systems in digital media companies

Advances in machine learning enable digital media companies to improve their recommender systems and optimize user experience.

Read more

Cybersecurity in your company: The 360º digital solution from Nubiral

How to develop a cybersecurity plan? Which are the main threats? Which are the best and most modern technologies to face these threats?

Read more

Microsoft Fabric Guide: Use case end-to-end Deployment

Banks and financial services companies can benefit in numerous ways by deploying Microsoft Fabric.

Read more

How to Deploy Microsoft Fabric in Multicloud Infrastructures

Microsoft Fabric’s data analytics combined with the power of the multi-cloud architecture, drives decision making and empowers users.

Read more

AWS + Nubiral

As an Advanced Consulting Partner of the AWS Partner Network, we think outside the box, daring to go where no one has gone before.
We constantly challenge ourselves to be better, providing your company with AWS solutions in a holistic and tailored way.

Microsoft + Nubiral

As Cloud Gold Partner, we work together with Microsoft every day to offer our clients the most innovative solutions based on the different microservices and capabilities that the Azure cloud offers.
Our team is constantly training and certifying on Azure’s services.

Zabbix + Nubiral

We scale to environments with thousands of items monitored simultaneously.
We also capture data of systems and applications over time to make proactive decisions and to anticipate disruptions in business services.

Diligent + Nubiral

Nubiral and Diligent join to present a revolutionary solution that will transform the way organizations manage their GRC (Governance, Risk, and Compliance) processes.

Data
& Innovation

General Info

Innovation and technology nurture each other.

We harness the power of data for better decision making within an innovative organizational culture, through our team of Data Architects, Data Scientists and Data Engineers.

This evolves into gigantic volumes of data, which using the tools provided by the cloud allows us not only to improve its analysis but also to implement Machine Learning and AI to increase business intelligence.

Solutions

Intelligent Forecasting

AI solution that allows the forecasting of business events in advance in order to plan improvements and actions that optimize results.

Data Lakes

Business analysis, manage diverse data sources, and achieve a better understanding of the world through these centralized repositories.

Master Data Optimization

The Master Data Optimization solution uses Machine Learning to automate the creation, remediation and continuous maintenance of master databases.

HealthBot

Virtual health channel that uses cognitive technologies such as artificial intelligence, in order to optimize and speed up the times of health institutions.

Generative AI

Discover the technological disruption that allows you to take your business to a new level and achieve maximum productivity.

Intelligent Automation

Robotic Process Automation (RPA) and Artificial Intelligence that empower a rapid automation of end-to-end business processes and accelerate digital transformation.

Nubiral Cognitive AI Bot

Virtual conversational assistant based on Artificial Intelligence (AI) that enables real-time file processing.

Intelligent Document Processing

An AI solution that allows extracting information from documents and incorporating it into an automatic process, using OCR technology.

Success Stories

Expert help to manage infrastructure and data

This important Argentine energy company chose Nubiral to obtain high-level support for its Oracle solutions and an advanced monitoring system for its critical IT assets.

Read more

Optimal infrastructure monitoring with Zabbix

A single platform and a single visualization to gain efficiency when managing the more than 1,600 devices of this energy company with a solid presence in Latin America and more than 100 years in the industry.

Read more

Modernizing DevOps to take agility to the next level

This leading Colombian company in the hydrocarbon transportation and logistics industry is now able to respond quickly to the demands of a fast-moving market.

Read more

New data platform with analytics and machine learning

The implementation of Microsoft Fabric enables this company in charge of coordinating the generation, transmission and distribution of power in Argentina to capitalize on the value of its data and even generate new monetization alternatives.

Read more

Connect

Blog

Generative AI in Oil & Gas: 5 highly complex use cases

Key applications of this new technology that contribute sustainably to the progress of the sector.

Read more
eBooks

Banking & Fintech: How to integrate GenAI in fraud detection

A guide for financial firms to discover the power of this new technology to optimize their fraud detection strategies.

Read more
Papers

Banking and Fintech: How to get value from emerging technologies?

A guide for companies to start capitalizing on their investments in new technologies now.

Read more
Whitepapers

Machine learning recommender systems in digital media companies

Advances in machine learning enable digital media companies to improve their recommender systems and optimize user experience.

Read more

Hybrid
Multi Cloud

General Info

Learn about our architecture that combines at least one public and one private cloud to deliver the highest levels of scalability, flexibility, and performance.

Success Stories

Deployment of AWS Control Tower and migration of services to Openshift

A major bank needed to migrate its workloads to the cloud and decided to rely on Nubiral for the initial configuration in AWS.

Read more

Application modernization by migrating to the AWS cloud

Migration to the AWS Cloud at Telecom Argentina, modernizing obsolete applications with a focus on operational excellence.

Read more

Modernization of multimedia content with AWS Migration

Successful migration to AWS cloud to modernize Claro Video’s multimedia content infrastructure.

Read more

Migration to AWS by a major Japanese automobile company

The smooth migration of Toyota to AWS unleashes performance, cost efficiency, and user satisfaction.

Read more

Connect

Blog

EC2 & AWS: Powering business in the cloud

A tool that offers flexibility, scalability and efficiency, and could become the keystone to take your business to a new level.

Read more
eBooks

Cloud 4.0: A phenomenon in exponential growth

A tour of the main opportunities that arise from a correct and timely migration of workloads to the cloud, and the trends that are being visualized in the cloud universe.

Read more
Papers
04 October , 2022

Cloud 4.0: A phenomenon in exponential growth

A tour of the main opportunities that arise from a correct and timely migration of workloads to the cloud, and the trends that are being visualized in the cloud universe.

Read more

DevOps
& App Evolution

General Info

Application migration, optimization, efficiency, security, analytics and implementation services, with the aim of simplifying and accelerating the adoption of the latest IT trends in the market.

Solutions

Planning and Consulting

  • Evaluation and Planning
  • Adoption Strategy Consultancy

Test

  • Test Automation

Execution

  • Design and implementation of CI/CD Pipeline
  • Automation and implementation of processes

App Dev

  • Code (JavaScript, Go, Python)

Success Stories

Development to integrate Gala chatbot into the CloudGuru educational platform

The client needed to evolve their Gala chatbot so that end users could consume information from their centralized documentation platform.

Read more

Migration of CI/CD to Github

Important bank in Colombia migrates from GitLab to GitHub Enterprise and trains its staff for efficient adoption.

Read more

Migration of CI/CD to Github

Migration and Configuration of GitHub Enterprise Server for a major financial group, focused on modernizing its on-premise CI/CD structure.

Read more

Telecommunications modernization with AWS technologies

A leading telecommunications company modernizes its applications to respond more quickly and agilely to market changes.

Read more

Connect

Blog

GitHub: Features for fintech web application development

This powerful tool constitutes a complete ecosystem that boosts efficiency and collaboration in all aspects of the software development cycle.

Read more
eBooks

Agile & DevOps

A review of the meanings of each of these concepts, how they integrate with each other and what benefits they bring.

Read more

Monitoring
& Intelligence

General Info

We scale to environments with thousands of items monitored simultaneously.
We also capture data of systems and applications over time to make proactive decisions and to anticipate disruptions in business services.

Solutions

  • Zabbix Architecture and Implementation
  • Data & Analytics Monitoring

Success Stories

Implementation of monitoring solution with Zabbix

Private bank implements comprehensive Observability solution with Nubiral to optimize and gain greater visibility of its Infrastructure health.

Read more

Implementation of OpenSearch

Improving data observability and security at a major bank with AWS OpenSearch.

Read more

Implementation of OpenSearch

One of the leading banks in Chile utilizes the most advanced AWS services to work on the ingestion, storage, detection, and predictive models of data from cybersecurity intelligence sources.

Read more

Monitoring solution upgrade using Zabbix

Migration of monitoring tool to an automated system for host discovery, dashboards, and scalability over time.

Read more

Connect

Blog

Why should companies implement observability solutions?

In addition to anticipating and preventing IT infrastructure problems that impact the business, this strategy is key to boosting the user experience.

Read more
eBooks

Compliance: the evolution of monitoring

A key paradigm for anticipating and solving problems in increasingly complex IT infrastructures.

Read more
Whitepapers

OpenSearch and its log agents

OpenSearch is a comprehensive solution for centralizing and analyzing logs from various sources, ideal for managing complex IT scenarios.

Read more

Cybersecurity

General Info

We help innovate by preparing our clients against current cyber threats.

We fulfill the responsibility of protecting data to maintain trust and comply with regulations.

Solutions

  • Cloud Assessment & Consulting
  • Security Frameworks & Best Practices
  • Penetration Testing
  • Cloud Security
  • Governance, Risk & Compliance
  • DevSecOps

Connect

Blog

Cybersecurity: A key pillar for a 360° digital experience

Mitigating risks linked to cyberattacks and protecting data is essential to survive and lead in the current era of digital transformation.

Read more
Whitepapers

Cybersecurity in your company: The 360º digital solution from Nubiral

How to develop a cybersecurity plan? Which are the main threats? Which are the best and most modern technologies to face these threats?

Read more

Partners

Solutions

AWS + Nubiral

As an Advanced Consulting Partner of the AWS Partner Network, we think outside the box, daring to go where no one has gone before.
We constantly challenge ourselves to be better, providing your company with AWS solutions in a holistic and tailored way.

Microsoft + Nubiral

As Cloud Gold Partner, we work together with Microsoft every day to offer our clients the most innovative solutions based on the different microservices and capabilities that the Azure cloud offers.
Our team is constantly training and certifying on Azure’s services.

Zabbix + Nubiral

We scale to environments with thousands of items monitored simultaneously.
We also capture data of systems and applications over time to make proactive decisions and to anticipate disruptions in business services.

Diligent + Nubiral

Nubiral and Diligent join to present a revolutionary solution that will transform the way organizations manage their GRC (Governance, Risk, and Compliance) processes.

Success Stories

Innovative Blockchain solution with Smart Contracts on AWS

The project focuses on implementing a private blockchain platform to improve transparency, security, and efficiency in deployment and development processes.

Read more

A medical center implements a chatbot and cognitive services

Improvement in patient care times and reduction in administrative staff dedication costs for routine tasks.

Read more

Implementation of monitoring solution with Zabbix

Private bank implements comprehensive Observability solution with Nubiral to optimize and gain greater visibility of its Infrastructure health.

Read more

Connect

Blog

Why should companies implement observability solutions?

In addition to anticipating and preventing IT infrastructure problems that impact the business, this strategy is key to boosting the user experience.

Read more

Generative AI in Oil & Gas: 5 highly complex use cases

Key applications of this new technology that contribute sustainably to the progress of the sector.

Read more

Data augmentation in images: Uses and benefits

The strategy of creating synthetic data, known as data augmentation in images, is key to obtaining the maximum added value from computer vision.

Read more

Build and scale Generative AI applications with Amazon Bedrock

Organizations that need to build and scale Generative AI applications quickly and efficiently have an ally in the Amazon Bedrock managed service.

Read more

eBooks & Papers

Banking & Fintech: How to integrate GenAI in fraud detection

A guide for financial firms to discover the power of this new technology to optimize their fraud detection strategies.

Read more

Transform your business with the power of Azure OpenAI Service

How to quickly and easily create your own Copilot and Generative AI applications.

Read more

GenAI use cases with Amazon Bedrock

Discover the potential of digital transformation with Generative AI.

Read more

MLOps: powering the value of machine learning

A comprehensive guide to MLOps, a key discipline that guarantees the success of Machine Learning (ML) projects in organizations.

Read more

Connect+

Connect+ is a great tool to incorporate knowledge and stay up to date with the latest technological developments.

Access new innovative audiovisual content, quickly and easily. Explore and get to know the technological universe in a different and agile way!

Whitepapers

Machine learning recommender systems in digital media companies

Advances in machine learning enable digital media companies to improve their recommender systems and optimize user experience.

Read more

Cybersecurity in your company: The 360º digital solution from Nubiral

How to develop a cybersecurity plan? Which are the main threats? Which are the best and most modern technologies to face these threats?

Read more

Microsoft Fabric Guide: Use case end-to-end Deployment

Banks and financial services companies can benefit in numerous ways by deploying Microsoft Fabric.

Read more

How to Deploy Microsoft Fabric in Multicloud Infrastructures

Microsoft Fabric’s data analytics combined with the power of the multi-cloud architecture, drives decision making and empowers users.

Read more
Solutions

Generative AI

Enhance your team’s productivity, customer experience, and process efficiency with Generative AI.

Your business, to its full potential

Generative AI is a technological innovation that allows you to take your business to a whole new level. Productivity reaches its full potential. Your customers' experiences become meaningful and unforgettable. Processes are optimized like never before.

The time to explore this technology and discover what opportunities it brings to your organization, is now. Generative AI can be the key to maximizing your business results.

Benefits for your business

The power of Generative AI enables companies to unleash their full potential.

Here are some of the benefits your business could begin to enjoy immediately:

experiencia del cliente

Customer experience

GenAI can help you drive sales and generate unprecedented levels of loyalty. Customers receive timely, relevant and personalized responses based on their consumption patterns, tastes, needs and habits. This makes every interaction rich and meaningful.

Productividad del talento

Talent Productivity

Blank-sheet lock-in? Trouble getting coding started on a software development project? These are issues of the past. GenAI drives maximum productivity of your teams, acting as a “co-pilot” to unlock difficult situations, empower the creative potential of your people or automate tedious or repetitive tasks.

Capacidades predictivas y perspectivas

Predictive capabilities and insights

GenAI's algorithms help turn data into valuable knowledge to simulate scenarios, assess market trends, anticipate changes in demand, predict customer behaviors or make insightful decisions. It also allows you to generate synthetic data sets to enhance model training and deliver even more accurate results.

maxima creatividad

Maximum creativity

Generative AI is a key ally in streamlining content processes with maximum levels of efficiency. Thanks to this, those who dedicate their time to content creation can focus on higher value-added tasks.

Aprovechamiento de los datos

Leveraging data

Generative AI can automatically search and extract data from documents or images. Thus, it can solve user queries from the contemplation of large volumes of information previously processed and converted into actionable knowledge for the business.

atencion al cliente

Better quality of service

Virtual assistants and chatbots have never been so useful. They are trained to answer specific questions about information stored in documents, audios and images. With access to a wide variety of resources, they provide accurate, relevant and fast answers, optimizing the search and extraction of information.

Solutions

Content creation

The power of generative AI at the service of creating coherent and relevant texts for your organization and your customers. From articles and product descriptions to answers to frequently asked questions or summaries of lengthy legal texts. All, saving a significant amount of time and effort.

Source code development

Maximum productivity for development teams and a new level of quality for applications. Includes automatic generation of source code documentation and enhancements, project readme files, formatting and logical structure corrections based on best practices.

Intelligent conversational assistants

Virtual assistants capable of answering specific questions in real time with great precision. They use information stored in text, audio or image format to elaborate their answers. Optimal customer and user experience.

Document management

A tool capable of solving user queries from the analysis of large volumes of information stored and indexed for their use. From the résumé scanning in the HR area, to keyword searches in legal documents, as well as the tracking of shipping documents in the supply chain.

Database queries

Our solution enables SQL queries on your database and generates an interactive dashboard in Business Intelligence boards without  the need for advanced technical knowledge. The answers will be fast and in natural language and the data will be visualized in interactive reports that facilitate informed decision making.

Our CoE empowers you to get the most value from GenAI

About our Center of Excellence (CoE) specialized in GenAI:

especialistas en AI

We have a multidisciplinary team of experts who have a deep understanding of this technology, your business and market trends. We bring together AI specialists, business analysts, data scientists, data engineers, developers, testers, cloud architecture and DevOps/MLOps.

GenAI

We apply agile methodologies for end-to-end project management to ensure you get the maximum value from GenAI.

soluciones IA para empresas

We tailor the team to the needs of your project and your organization.

GenAI latinoamerica

Our experience allows us to provide the best GenAI-based solutions for all organizations in Latin America.

Get to know our space Connect

Get to know our space Connect

Get to know our space Connect

Get to know our space Connect

Get to know our space Connect

Created by the most experienced specialists in technological innovation.

SEE FULL CONTENT

Generative AI: Code Development Scope. How this technology impacts the creation of code in different industries, particularly in financial services.

read more

GenAI Services: A land of opportunity for organizations. The new user-friendly way to adopt generative artificial intelligence to power business.

download ebook

Generative AI applications. Discover how this innovative technology is transforming the market, boosting creativity and generating unique solutions. In this video we tell you some of its applications.

Watch in Youtube

FAQ

Discover how Generative Artificial Intelligence can transform and optimize your business.

What is Generative Artificial Intelligence?

Generative Artificial Intelligence (GAI) is a branch of artificial intelligence that focuses on developing models and algorithms capable of generating new and original content. Through machine learning and optimization, these systems can autonomously create texts, images, music, and other types of content. GAI uses techniques like Generative Adversarial Networks (GANs) and transformer-based language models to produce realistic and high-quality results.

GAI has the ability to adapt to the specific preferences and needs of customers. By training models with relevant data, AI can generate personalized and relevant content for each user, enhancing customer experience and increasing satisfaction.

What specific benefits can companies gain by implementing generative AI systems in their analysis and decision-making processes?

By leveraging data analysis and customized solutions through generative AI, companies can offer more engaging and relevant experiences, ranging from product recommendations to precise audience segmentation. In terms of operational efficiency, internal processes can be optimized, leading to cost reductions, more effective resource management, and greater efficiency in critical areas like supply chain and logistics.

Organizations that maximize their use of data and AI solutions will be well-positioned to make informed decisions and adapt quickly to a constantly changing business environment.

Additionally, the adoption of these technologies further expands the possibilities of data analysis, enabling companies to perform predictive and prescriptive analyses, which means they can not only understand past events but also anticipate future trends and take proactive measures.

What are the most common challenges companies face when integrating generative AI tools into their operations, and how can they be overcome?

The main challenge is cultural. Adopting these technologies requires a new way of thinking about how companies deliver value to their customers and employees.

First, a culture focused on data exploitation is required. Today, several generative AI technologies are available to both companies and their competitors. Therefore, the competitive advantage lies in how a company uses its specific data in conjunction with generative AI to provide new experiences, identify new business opportunities, and improve processes. Related to this, companies that best leverage these technologies are those prepared to experiment quickly and at a reasonable cost. Due to the non-deterministic nature of AI, the best way to approach AI initiatives is through hypothesis generation, repeatable experimentation, hypothesis validation, or pivoting. It’s a learning journey in itself, strongly data-driven, which gives “data-centric” companies an advantage over those that are not.

Lastly, while significant progress has been made, much work remains in democratizing the knowledge needed to implement AI-based solutions. Strong data science expertise can make the difference between highly successful projects or failures (with no learning along the way). Therefore, we encourage companies to continue building internal data science capabilities, with a focus on the company’s reality, and also to seek external expert support when needed.

What are the most common use cases of Generative AI?

Some uses where this technology can be capitalized include:

Content Generation: Automatic and efficient creation of coherent and relevant texts such as articles, product descriptions, or accurate and precise responses.

  • In retail, it can be used to deploy promotions and discounts aimed at a specific audience and with a determined language.
  • In the field of auditing and document management, it can be used for translating existing content into multiple languages and generating summaries of existing regulations.
  • In contact centers, it can create personalized messages tailored to different audience segments and optimized to maximize impact and conversion.

Document Management: It answers user queries based on large volumes of stored and indexed information.

  • In Human Resources, it can be used to process resumes, job application forms, and other hiring-related documents or for the automatic analysis of skills, work experience, references, and comparing profiles with job requirements.
  • In logistics and transportation, it can be applied to manage large volumes of supply chain-related documents to optimize inventory management, shipment tracking, and billing processes.
  • In legal areas, it can search and extract information from digitized legal documents using keywords or identify specific clauses, legal terms, and case summaries to streamline document review and facilitate information search.

Conversational Assistants with Real-Time File Processing: They can answer specific questions about information stored in documents, audios, and images. Applicable in various industries:

  • Education: To summarize recorded classes or for teachers to review students’ academic history.
  • Healthcare: To read studies or reports and expedite patient medical history analysis.
  • Security: To detect potentially dangerous elements through video analysis.
  • Banking: To process documents directly from their images or to detect potential fraud through document forgery or identity theft.
  • Digital Marketing: To detect customer emotions in interactions and improve the experience or assist in planning, executing, and tracking campaigns.

What benefits does Nubiral offer in implementing Generative AI?

Nubiral has a business unit entirely dedicated to implementing AI, Machine Learning, Deep Learning, GPT, and other Generative AI-related technologies, aligned with the company’s vision to become a leader in these technologies in Latin America. For medium and long-term projects, Nubiral consistently invests in building capabilities around Artificial Intelligence, which allows us to have the experience and knowledge today to support clients in adopting these technologies and applying them to specific use cases that generate real value for their organizations. At Nubiral, we have been working on a strategic talent development program in data and AI technology, enabling us to incorporate these new capabilities organically into our talent development plan. Today, we have a Generative AI Center of Excellence with professionals dedicated exclusively to these new technologies.

Within the Generative AI technology that Nubiral applies, there is the Large Language Models (LLM) technology. In this regard, at Nubiral, we have trained ourselves in the different options available today to implement a solution with these characteristics. These include developing solutions using Azure OpenAI service with GPT as its core language model, Amazon Bedrock, and AI21’s model, as well as implementing various models available within Hugging Face, such as LLaMA. An example of using this type of technology involves developing conversational assistants that can interact with users in natural language, providing comprehensive personalized attention. To make this possible, we must combine LLM technology with all the user information stored in databases, allowing the assistant to offer truly personalized attention to each user.

How does Nubiral ensure ethics and responsibility in the use of Generative AI?

At Nubiral, we adopt a responsible approach to implementing Generative AI, ensuring that the developed solutions meet the highest ethical and privacy standards. We work to minimize biases in algorithms and ensure transparency in the use of AI.

What does any company need to implement and derive value from this solution?

First, we must automate how we capture, store, analyze, and consume our data. Reduce points of failure, automate, digitize, centralize data, and empower people. It’s not just about data, but data + process + culture = success. It’s about making sure everyone sees the same picture, in its same version. Finally, connect the dots, break down silos, and have all the data in one place, like a data lake, for example. Companies that adapt to the current rules of the game, break the cultural barrier, and undertake digital transformation have achieved positive results internally and in their customer interactions.

Is there cultural resistance in organizations to implementing it?

In any transformation process, leaders are responsible for deeply understanding the organizational and operational context from which they start, so that the implementation plan is grounded in the company’s reality. This will allow for a realistic identification of areas with the greatest potential to apply new technologies, create realistic and consistent plans, and minimize potential friction between the current situation and the desired new one. Our vision is that all organizations, in general, should approach the use of these technologies holistically, not with the intention of replacing the human factor, but as intelligent assistants that take on different roles in our processes, whether as a tutor for incorporating new knowledge, an assistant helping with arduous tasks that require reading, analyzing, and synthesizing large volumes of text, or a co-pilot in software solution development that allows for increased agility and precision in implementation.

AI can be an excellent factor for increasing team productivity, incorporating new knowledge, and simplifying the context in which organizations carry out their activities.

What is needed to start a Generative AI project with Nubiral?

To start a Generative AI project with Nubiral, contact our specialists. We will assess your business needs and design a personalized roadmap for implementing Generative AI, tailored to your objectives and resources. Don’t hesitate to contact us to discover how we can help you innovate and grow!

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