We are past the initial moment of surprise: now that we are aware of what generative artificial intelligence is capable of, it is time to make it work for business. The interest in ChatGPT was unprecedented: it reached 100 million users in just two months, beating the previous record held by TikTok, which was nine months old. This exponential leap has had an impact on organizations, which have begun to analyze this technology not only to create new business models or generate competitive advantages, but also to prevent possible disruptions.
The tool has undeniable potential and the number of use cases linked to ChatGPT, as well as its underlying technologies of pre-trained generative converters or neural networks, could be infinite. However, it is a premature stage for conclusions: this also represents a major cultural shift, so it makes sense for companies to wait for the boom to pass and the trend to settle before they start moving forward with more strength.
Radical changes
Today it is possible to ask ChatGPT to generate a new code or to translate from Python to Java, getting highly accurate results. Testing areas are also challenged, as this chat proved to be very effective in verifying if a code is correct. Companies in the industry, or even organizations in any industry with in-house development teams, must therefore rethink the way they do things to capitalize on the power of this new solution.
Customer service may also be revolutionized by this solution. Unlike simpler chatbot models, technologies linked to GPT preserve the context of the conversation and use previous information to generate new responses, which could significantly increase the levels of productivity, efficiency and user satisfaction (whether an external customer, an internal collaborator or a member of the value chain ecosystem) in their interactions with the company.
Diverse perspectives
The fields of action are infinite: while the financial industry is beginning to see this new technology as an evolved ally for investigating fraud cases with speed and precision, the Icelandic government is already thinking of using it to preserve language, and a video game company is already using it to create characters entirely by artificial intelligence, including personalities, motivations and stories.
Executives from all industries can use it to build their pitches with a clear and compelling analytical storytelling, instead of offering graphs and numbers poorly understandable, and streaming content distributors have the option of reconverting their recommendation systems to models that are more empathetic with customers. There is even a case of a Latin American automotive company evaluating the use of GPT to analyze market prices and find the best combinations of buying and selling values according to its geolocation.
A technology without limits
ChatGPT is a technology with no limits when it comes to providing value to companies. Announcements such as Microsoft making Azure OpenAl Service available so that each organization can apply large language models (LLM) and generative artificial intelligence to their specific needs, multiply the opportunities. However, turning ChatGPT and its associated technologies into allies for an organization is a complex task with many challenges, so the presence of an experienced technology partner to accompany in this process of co-creation of solutions is essential to maximize benefits and minimize risks.
It is a time to be careful and, before acting, to clearly understand how GPT can add value. Artificial intelligence is consolidating as one of the key pillars for organizations that want to grow and expand in the immediate future. And smart companies will be those that manage to make the most of technologies like this to grow their businesses.