Data & Innovation • Education • Microsoft
OpenAI applied to responding to university academic inquiries
Conversational assistance solution to interact with users and address academic requirements based on collected documentation.
About the client
A Mexican educational institution dedicated to the comprehensive training of professionals prepared to face today’s challenges.
It offers innovative, high-quality academic programs that foster the academic, personal, and professional development of its students. Its approach combines educational excellence, advanced technologies, and values aimed at social and national progress.
Needs
The university group sought to implement an artificial intelligence solution that would allow interaction with prospective students through its website, answering questions about its academic programs and facilitating lead generation through defined business rules.
Solution
An MVP was developed based on OpenAI technology to deliver a conversational experience focused on providing detailed information about degrees and study plans.
The solution uses documents provided by the university as its knowledge base and is designed to detect user interest in real time, integrating their data into the Salesforce CRM.
This automatically connects prospects with admissions advisors, accelerating the student recruitment and engagement process.
